01
Tone per answer
See which answers describe you favorably and which do not, with the full answer one click away.
See how AI talks about your brand
Visibility tells you whether AI names you. Brand Perception shows what it says when it does: the tone of every answer, the concerns it raises against you, and the sources it leans on, with the answer behind every finding.
Perception check
Concerns AI raises about you, by theme
- Pricing High priority
- Customer support Medium priority
- Setup complexity Watch
- Product quality Mostly positive
[ How it works ]
From the answers that name you to your next fix
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[ 1 ]
Collect the answers
Every answer that names your brand is kept, with the buyer question and AI engine it came from.
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[ 2 ]
Read the tone
Each answer is classified as positive, neutral, mixed, or negative toward your brand.
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[ 3 ]
Group the concerns
Negative and mixed descriptions are grouped into themes, such as pricing or support, and given a priority.
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[ 4 ]
Respond with evidence
Each theme links to the facts that support or contradict it, and to the Action Plan fix.
[ 01 / Tone ]
Know how each answer talks about you.
Every answer that mentions your brand is classified as positive, neutral, mixed, or negative, per buyer question and per AI engine.
02
Per engine and question
Spot the AI engine or the buyer question where the tone turns against you.
03
Positioning gaps
Neutral mentions that describe you without anything that sets you apart, so you see where your message is not getting through.
[ 02 / Concerns ]
Find the arguments AI makes against you.
Negative and mixed descriptions are grouped into the themes buyers care about, such as pricing, support, product quality, complexity, trust, or availability.
01
Themes, not one-offs
Each theme shows how many questions and AI engines raise it, so one stray answer does not look like a pattern.
02
A priority you can explain
Themes are marked High, Medium, or Watch based on buyer impact, how often they recur, and how strong the evidence is. No opaque score.
03
A response for each theme
Each theme points to the Action Plan fixes that address it through content, SEO, and AI visibility work.
[ 03 / Evidence ]
Tell fair criticism from wrong claims.
A negative description is not proof that it is true. Each concern is checked against your Official Facts and the sources AI cites.
01
Supported or contradicted
See whether the evidence backs a concern, contradicts it, is still unverified, or is simply a matter of opinion.
02
Sources behind the story
The pages AI cited next to each concern, so you know which reviews and articles shape it.
03
Your competitors' weak spots
Negative descriptions of the competitors you track, as evidence for your own positioning.
[ FAQ ]
Frequently Asked Questions
Common questions about Brand Perception in AI Brand Scan.
What is brand perception in AI answers?
It is how AI engines describe your brand when they mention it: the tone of the answer, the concerns they raise, and the claims they make. Visibility measures whether you are mentioned. Perception measures what is said.
Is a negative answer the same as an Accuracy Issue?
No. A negative description becomes an Accuracy Issue only when it conflicts with your Official Facts or clear evidence on your website. Fair criticism and matters of opinion are kept separate.
Do you give my brand a sentiment score?
No. One number hides the evidence. You get the tone of each answer, themes marked High, Medium, or Watch, and the answers behind them.
Can I see what AI says about my competitors?
Yes, for the competitors you track. Their negative or mixed descriptions show up as evidence you can use in your own positioning.
How do I change how AI describes us?
You cannot edit AI answers directly. Improving your own pages and the sources AI cites changes future answers, and the Action Plan shows where to start.
Find out how AI describes your brand, and let your agent fix it.
Run your first scan, identify gaps, and turn the results into an action plan.