Compare Against Competitors

AI Share of Voice Tracking Prompt

Create a repeatable framework for measuring how often AI assistants mention and recommend your brand versus competitors.

Advanced Prompt Copy-ready AIBrandScan Team

What this prompt does

Generate a repeatable prompt set to measure brand presence versus competitors.

Best for

Marketing teams and agencies monitoring AI visibility over time.

When to use this prompt

  • You need monthly AI visibility tracking rather than a one-time audit.
  • Leadership needs a defensible view of competitor presence.
  • You want consistent testing across multiple AI platforms.

Required inputs

  • Brand, market, category, audience, and competitors
  • Priority products, services, use cases, and locations
  • AI platforms to monitor
  • Previous-period results, if available

What you will get

✓ Share-of-Voice test set and scoring framework
✓ Monthly testing instructions
✓ Trend and competitor comparison tables
✓ Executive summary template

Advanced Prompt

Copy the full prompt and replace the bracketed inputs. 

Act as an AI visibility measurement strategist.

Build a repeatable AI Share of Voice monitoring framework for the brand and competitors below. The framework must be suitable for monthly testing across multiple AI assistants. It must acknowledge model variability and avoid presenting small manual tests as statistically representative market share.

INPUTS
- Brand: [BRAND]
- Market/category: [MARKET / CATEGORY]
- Target audiences: [AUDIENCES]
- Products, services, use cases, and locations: [SCOPE]
- Competitors: [COMPETITORS]
- Platforms: [PLATFORMS]
- Previous results: [HISTORICAL DATA]

CREATE
1. A balanced set of 50 prompts across awareness, category, problem, use case, comparison, alternatives, trust, local, and purchase intent.
2. A scoring model for mention, prominence, recommendation, sentiment, accuracy, citation, and competitor displacement.
3. Clear test controls: prompt wording, fresh session, date, platform/model, geography, logged-in state, and repetition count.
4. A formula for directional AI Share of Voice and a separate Recommendation Share.
5. Rules for Unknown, Ambiguous, Incorrect, and Not Relevant results.

OUTPUT
- Prompt inventory table with cluster, stage, prompt, expected brand relevance, and competitors.
- Scoring rubric with examples.
- Raw-results template.
- Monthly comparison dashboard specification.
- Trend analysis instructions.
- Alert thresholds for sudden omission, inaccurate claims, negative sentiment, and competitor gains.
- Executive summary template.
- Recommendations table linking observed gaps to content, proof, PR, entity, and technical actions.

Include a limitations section explaining sampling bias, answer variability, personalization, model updates, and why results should be interpreted directionally.

How to use the results

  1. 1 Keep prompts, conditions, and scoring consistent between periods.
  2. 2 Record platform, model, date, market, and citations.
  3. 3 Treat directional trends as evidence, not absolute market share.
Want to monitor this automatically?

Turn one-time testing into a repeatable visibility system

Manual testing is useful for investigation, but hard to repeat and compare. AI Brand Scan monitors brand mentions, competitors, recommendations, answer accuracy, sentiment, Share of Voice, and content gaps over time.

Explore AI Brand Scan
Ai share of voice Ai monitoring Competitor tracking