How to Fix AI Misinformation About Your Brand in 2025: A Platform-by-Platform Guide

As generative AI becomes the first stop for consumers researching brands, misinformation in tools like ChatGPT, Gemini, Grok, Claude, and Perplexity can significantly affect your reputation. Here's a comprehensive, SEO-optimized guide to help you fix and prevent AI-generated misinformation about your brand—broken down by platform.

Definition of Disinformation, Misinformation, and Malinformation

To understand how AI can misrepresent your brand, it’s important to first define and distinguish between disinformation, misinformation, and malinformation.

Disinformation
Disinformation is intentionally false content created to deceive. This includes conspiracy theories and AI-generated deepfakes. While detection tools are improving, results are mixed. Platforms like TikTok and Facebook now label AI-generated content to increase transparency.

Misinformation
Misinformation is false information shared without harmful intent—often due to mistakes or misunderstandings. Though unintentional, it can still spread rapidly and mislead users, especially on social media.

Malinformation
Malinformation is true information shared with the intent to cause harm. Examples include leaking private data or using facts out of context to damage reputations. AI tools can amplify this by enabling more targeted phishing or data exposure.

Why Does AI Misinformation Happen?

Most AI models are trained on publicly available web content. If outdated or incorrect information about your brand exists especially on high-authority sites (like Wikipedia, Reddit, or media outlets), that data can propagate through AI responses. What to do in this case?

Fixing AI misinformation isn't just about correcting a single error—it's about influencing the data landscape AI models learn from and reference.

What Are the Best Strategies to Fix Brand Misinformation in AI?

Here are the core strategies to build a resilient and accurate brand presence in the age of AI.

Audit AI Responses: Ask each AI assistant what it knows about your brand. DIY audit guide you can finde in this article: AI Brand Audit.

Publish Authoritative Content: Blog posts, FAQ pages, press releases, and whitepapers should clearly communicate your brand’s facts and values. More tips you can find here.

Technical Best Practice: Creating a "Source of Truth" Page Beyond a simple FAQ, create a dedicated "About Us" or "Brand Hub" page. This page will act as a definitive source of truth you can reference when correcting information.

Semantic HTML: Use proper HTML tags. The page title must be <h1> in an tag, with key facts in <h2> or <h3> headings.

• Clean URL: Use a simple, clear URL like yourbrand.com/about-us.
• XML Sitemap: Ensure this page is listed with 1.0 in your sitemap.xml file and submitted to Google Search Console.
• Check for Blocks: Use Google Search Console's URL Inspection tool to confirm the page isn’t blocked by a noindex tag or robots.txt file. More info about robots.txt you can find here.

Use Schema Markup: A Technical Deep Dive
Schema markup is code you add to your website to help AI models understand your content. It is your most powerful tool for feeding them correct information. Google recommends using the JSON-LD format. More info you can find here.

The Foundational Organization Schema: Every brand should have this on their homepage. It establishes your official identity.

Embedded JavaScript

Why it works: The "sameAs" property explicitly tells AI that your website, Twitter profile, and Wikipedia page are all the same entity, consolidating your authority.
FAQPage Schema for Conversational Queries: On your FAQ page, wrap questions and answers in this schema to directly address common user queries.

Code Example (FAQPage JSON-LD):

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Brand Name",
  "legalName": "Your Brand's Official Legal Name, LLC",
  "url": "https://www.yourbrand.com",
  "logo": "https://www.yourbrand.com/logo.png",
  "sameAs": [
    "https://www.twitter.com/YourBrand",
    "https://www.linkedin.com/company/yourbrand",
    "https://www.crunchbase.com/organization/yourbrand",
    "https://en.wikipedia.org/wiki/Your_Brand"
  ]
}
</script>

c) Validation: After adding schema, test it with Google's Rich Results Test to ensure it's implemented correctly.
Correct Public Sources: Wikipedia, Crunchbase, Google Business, and LinkedIn profiles must be accurate and consistent.
Build Digital Authority: Gain backlinks from credible sites, encourage real user reviews, and generate media coverage.

If you want to test your structured data check this page

Now, let’s dive into platform-specific tactics.

How to Fix Brand Misinformation in ChatGPT (OpenAI)

How It Works: ChatGPT pulls from OpenAI’s internal training data and incorporates real-time Browse with its Pro features via Bing.

• Submit content to high-ranking sites: AI gives more weight to authoritative domains.
• Update your website with clean, structured content and the schema.org markup detailed above.
• Use the thumbs-down button and feedback form to flag errors.
• Pro Tip: How to Write Effective AI Feedback Don't just say "This is wrong." Provide structured feedback:
  • Quote the Error: "The AI response stated that our company was founded in 2018."
  • "This is incorrect. Our company was founded on March 12, 2015."
    Provide the Source: "This fact is verifiable on our official About Us page here: [link to your 'source of truth' page]."
  • Encourage accurate coverage in places that show up in Google Top 10 for brand-related queries.

How to Fix Brand Misinformation in Google Gemini

How It Works: Gemini pulls from Google Search and its Knowledge Graph, which includes structured information from websites, Google Business profiles, and news content.

• Fix your Google Business Profile (GBP).
  • Technical Detail: Ensure your Name, Address, and Phone Number (NAP) are identical, character for character, to the details on your website. Proactively use the "Q&A" feature by asking and answering common questions to seed Gemini with correct information.
• Add or improve your brand’s presence in the Knowledge Graph using schema markup.
• Submit corrections to Wikipedia and Wikidata.
  • Technical Detail: Gemini relies heavily on Wikidata, a structured database. Ensure your brand has a Wikidata item and that its properties (like official website and inception date) are correct and linked to cited, neutral sources.
• Use Google Search Console to see how Google indexes your site and adjust content accordingly.

How to Fix Brand Misinformation in xAI Grok (via X/Twitter)

How It Works: Grok is trained on real-time Twitter (X) data and other public web content, reflecting conversations and sentiment on the platform.

• Actively post accurate brand info and product updates on your official X account.
• Pin tweets that clarify your brand’s mission, ownership, and offerings.
• Monitor mentions using tools like TweetDeck or X Pro to quickly counter misinformation.
  • Technical Detail: Use X's advanced search operators. Create a saved search in X Pro for "[Your Brand Name]" -from:YourBrandHandle to see what others are saying. You can also monitor negative sentiment with searches like "[Your Brand Name]" (scam OR fake).
• Encourage user-generated posts and testimonials from verified users.

How to Fix Brand Misinformation in Claude (Anthropic)

How It Works: Claude uses curated training data and values safety and factuality. It does not browse the web in real time.

• Focus on long-term content correction on major, reputable sites.
• Claude gives weight to neutral, fact-based sources like Wikipedia, news outlets, and scholarly references.
• Reach out to Anthropic support for factual correction requests via enterprise channels.

Pro Tip: Because Claude prioritizes safe and factual outputs, ensure your brand messaging avoids hyperbole and is well-cited.

How to Fix Brand Misinformation in Perplexity AI

How It Works: Perplexity AI cites real-time sources and provides links in its answers, acting like a hybrid of an AI assistant and a search engine.

• Publish blog content that directly answers long-tail questions about your brand.
• Ensure that your site is indexed and easily crawlable. Submit updates or corrections to third-party articles if they are misquoted or outdated.
• Vote on incorrect answers ("thumbs down") to improve factual quality.

Pro Tip: How to Write Effective AI Feedback Just like with ChatGPT, provide structured, verifiable feedback. Quote the error, state the correction, and provide a link to your official source of truth.

Think Like an AI to Prevent Misinformation?

The best way to fix misinformation is to shape the ecosystem AI learns from. That means creating a clean, interconnected, and machine-readable data ecosystem around your brand. Your strategy should be:

• Publishing accurate, well-structured content.
• Engaging on relevant platforms.
• Correcting misinformation at the source.In 2025, AI is the new front page of your brand.
• Make sure it’s telling the right story.

Need help with your brand’s AI presence? Contact us: [email protected] .

🔍 Key Takeaways

1. Audit AI Outputs Regularly: Identify where and how AI platforms misrepresent your brand. You can use AI tools or do it by yourself.
2. Fix Authoritative Sources: Ensure Wikipedia, Google Business, and LinkedIn are updated and accurate.
3. Use Structured Data: Schema markup is essential to help AI parse correct information.
4. Test your structured data.
5. Publish Conversational Content: Create FAQs and blog posts that answer natural, long-tail questions.
6. Engage on Relevant Platforms: Especially X (for Grok), where real-time conversations influence AI responses.
7. Submit Corrections: Use platform-specific feedback tools or enterprise contacts where available.