AI Brand Scan - Frequently Asked Questions

Question 1

How can AI Brand Scan help improve my brand's AI presence?

Accepted Answer

Our app shows your brand's current strengths and weaknesses across AI platforms like ChatGPT, Claude, Gemini and Perplexity, then provides actionable recommendations to fix issues and boost your visibility and reputation in those AI models.

Question 2

How does BrandScan collect data?

Accepted Answer

We use only legal and ethical methods to gather publicly available information, similar to search engines. Our data comes from web crawlers scanning open internet content, official platform APIs (like social media), verified data providers with access to public mentions, and direct queries to AI models like ChatGPT, Claude, Gemini and Perplexity to see how your brand appears in their responses.

Question 3

What is the Brand Score and how is it calculated?

Accepted Answer

The Brand Score measures how visible and well-regarded your brand is across AI models compared to competitors. It combines sentiment analysis, mention frequency, and influence metrics to give you a clear picture of your brand's AI reputation.

Question 4

Can I customize the app for my specific brand goals?

Accepted Answer

Yes! The AI assistant learns from your data and previous questions to provide personalized insights. By using your own prompts, you can focus on specific topics, and get weekly reports tailored to your brand's unique marketing and development needs.

Question 5

What is a `credit`?

Accepted Answer

Credits power your AI Brand Scan analysis. Use 1 credit to scan how your brand appears across AI models, or boost your analysis with enhanced insights. Credits are only used when scans or boosts complete successfully. For 10 credits you can run a complete brand scan and generate few boosts for your brand visibility.

Question 6

Who is this tool for?

Accepted Answer

This tool is perfect for marketers, brand managers, founders, and PR teams who want to stay competitive and ensure their brand is properly represented in AI-powered search results.

Question 7

What is GEO (Generative Engine Optimization)?

Accepted Answer

Generative Engine Optimization (GEO) involves strategically adapting your content and digital presence to perform well within AI-driven search systems and conversational AI tools. With more people relying on artificial intelligence to find information and get answers, GEO helps position your brand to feature reliably and correctly when AI systems generate responses to user queries.

Question 8

Which AI platforms do you monitor?

Accepted Answer

We track your brand across all major AI platforms including ChatGPT, Claude, Perplexity, Gemini, and other leading AI search engines. Our system continuously monitors how these platforms respond to industry queries and measures your brand's visibility.

Question 9

What happens if I cancel my subscription?

Accepted Answer

You'll keep access to the app until your current billing period ends. You will have access to all your data and reports until then. After that, you can still log in to view your historical data, but you won't be able to generate new reports or access premium features.

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